--- title: "What are Tablevibe Marketing Campaigns?" description: "Learn how our Referral Program and SMS Campaigns help you grow your business." url: https://helpcenter-web-production.up.railway.app/en/articles/8794270-what-are-tablevibe-marketing-campaigns collection: "Digital ordering / Managing your shop" collection_url: https://helpcenter-web-production.up.railway.app/en/collections/7792047-managing-your-shop author: "Mathieu Sneep" last_updated: 2024-09-10T08:02:03.000Z --- # What are Tablevibe Marketing Campaigns? > Learn how our Referral Program and SMS Campaigns help you grow your business. Marketing Campaigns consist of a [Referral Program](#h_58477d6234) and [SMS Campaigns](#h_246ebbaf1d). [The Referral Program](#h_2843fa0ba8) rewards your customers for sharing your shop with others. [SMS Campaigns](#h_246ebbaf1d) send relevant messages to segments of your customer base based on purchase behaviour. These services are bundled as "Marketing Campaigns" and they are an optional add-on in our ordering system. A subscription fee applies. To add Marketing Campaigns to your account, contact your account manager or email [hello@tablevibe.co](mailto:hello@tablevibe.co). --- #### 1. Referral Program [1.1 How does the Referral Program work?](#h_1e765eb07c) [1.2 How do I set up the Referral Program?](#h_c5f90a3ad5) [1.3 What should I keep in mind?](#h_4004dc8a7e) ##### 1.1 How does the Referral Program work? After placing an order on your shop, your customers see a referral link which they can share with their friends and family on social media, messaging apps or via email. ![](https://helpcenter-web-production.up.railway.app/media/images/Screenshot-2024-01-09-at-4.38.40-PM-60697270aa.png) The inviter (customer who placed an order) shares a referral link with the invitee. When the invitee places their first order, they both get a reward. ##### 1.2 How do I set up the Referral Program? Visit *[kitchen.tablevibe.co](http://kitchen.tablevibe.co) > Marketing > Referrals*. Switch on the Referral Program, add your referral rewards and click on "*Save*". Your Referral Program is now turned on. No further action is required. ![](https://helpcenter-web-production.up.railway.app/media/images/Screenshot-2024-03-08-at-13_22_07-75362129fb.png) ##### 1.3 What should I keep in mind? - **Rewards are required:** The referral program requires a reward. This can be a % (eg. 25%) of fixed amount (eg. $10) discount. If you already offer a discount to first-time customers, we recommend extending it to the referral program. - **No free deliveries:** Free deliveries cannot be offered as a reward. - **Referral rewards take priority over first-time customer promotions:** If you use referral rewards in combination with first-time customer promotions, invitees will see the referral reward on your shop's front page. At checkout however, they can see all available promotions. - **Rewards can be awarded multiple times, but don't stack:** Inviters will receive a reward for each referral, but rewards don't stack. For example, if someone refers two people and receives a 10% discount for each referral, they get 10% off on two separate orders, not 20% off on a single order. - **Inviter receives reward after invitee places an order:** The reward becomes available to the inviter when the invitee paid for their order. --- ### 2. SMS Campaigns [2.1 How do SMS Campaigns work?]() [2.2 How do I set up SMS Campaigns?](#h_c00ee29147) [2.3 Best practices](#h_201a4cbc9a) ##### 2.1 How do SMS Campaigns work? SMS campaigns segment your customer database and send highly targeted messages to your audience based on past purchase behaviour. With the right message and discount, 5-10% of people who receive an SMS will place an order with you. This is far more than traditional 1.4% email marketing *click rates* ([source](https://mailchimp.com/resources/email-marketing-benchmarks/)). ![](https://helpcenter-web-production.up.railway.app/media/images/Screenshot-2024-03-08-at-14_51_30-5039e04be6.png) ##### 2.2 How do I set up SMS Campaigns? Visit [kitchen.tablevibe.co]() to create a Customer Segment and set up a Campaign containing the SMS message. To create a Customer Segment, visit *[kitchen.tablevibe.co](http://kitchen.tablevibe.co) > Customers > Segments > + New Customer Segment*. Create multiple relevant segments if needed. Click on Save. To send SMS messages, visit *[kitchen.tablevibe.co](http://kitchen.tablevibe.co) > Marketing > Campaigns*. Enter the relevant details. Your SMS message **should always contain the promotion, the promo code, a call to action and your Shop URL (eg.**[https://arthurspizza.tablevibe.co](https://arthurspizza.tablevibe.co)). Click on Save. ![](https://helpcenter-web-production.up.railway.app/media/images/SMS-Campaign-5f04d5a26d.png) **2.3. Multi Brand Campaigns** SMS messages are sent on a brand level. If for example a customer is eligible to receive a message from more than 1 brand, it will receive an update from the brand that triggered the campaign first. The customer will *only* receive a message from the next succeeding brands' campaign if the customer has not received a message from your business in the last 30 days. ##### 2.4. Best practices Your SMS message should contain maximum 160 characters ([check SMS length calculator](https://freetools.textmagic.com/sms-length-calculator)) and **should always contain the promotion, the promo code, a call to action and your Shop URL**. Don't forget to add "At checkout" so customers know how to redeem the promo code. For example: - We missed you! Get {DISCOUNT} OFF your next {restaurant name} order over {minimum order value}. Visit {shop URL} today and use code {discount code} at checkout. - We missed you! Order from Arthur's Pizza today and get 15% OFF on your order! Use code 15OFF at checkout on [https://arthurspizza.tablevibe.co](https://arthurspizza.tablevibe.co) - Black Friday deal: Get free delivery on all Arthur’s Pizza orders until 5 Dec! Use code BLACK at checkout on [https://arthurspizza.tablevibe.co](https://arthurspizza.tablevibe.co) - Live large at Burger Villains! Spend $100, Save $20. Don’t miss out – order today at [https://burgervillains.tablevibe.co](https://burgervillains.tablevibe.co) and add code SAVE20 at checkout. For the best conversions rates, we recommend scheduling SMS messages 1-2 hours prior to your peak hours and offering at least 10% off. Eg. If Friday 6-8pm is your peak time, send your message at 5pm. You can also send SMS messages to boost orders during off-peak hours. While still valuable, your conversion rates will likely be lower. --- Do you have other questions or would you like to learn more about Tablevibe? Simply book a meeting with one of our restaurant experts[here](https://www.tablevibe.co/cloudkitchens-meet). You can also contact us via our chatbox or at [hello@tablevibe.co](mailto:hello@tablevibe.co). We are looking forward to connecting with you.